Hi Reader, First, thank you to everyone who replied to my last email. Storms, vet visits, being left home alone, and fireworks came up again and again. If that's your pet too, you're in good company. Here's the thing I got wrong for the first month of doing this: I assumed "calming" was one thing. Play something soft, something low, something with a nice frequency attached to it, and the job's done. It's not. A dog who panics during thunderstorms and a cat who hides when you leave for work...

Hi Reader, Two months ago I started making short videos for anxious cats and dogs — the kind of thing that plays for 30 seconds while your dog waits by the door, or your cat hides under the bed during a thunderstorm. Somewhere in the last couple months, something changed in the data. Every single time I made something specific — not "calming music for pets," but "for the ten minutes before a vet visit" or "for the exact sound of fireworks" — it did dramatically better than the generic stuff....

WHAT'S NEW SHOP YOUTUBE INSTAGRAM THREADS Cat & Dog Fireworks Anxiety Relief This 3-hour calming subliminal was created especially for cats with noise anxiety. The gentle 528 Hz healing tone works alongside soft brown noise and loving subliminal affirmations to help your cat feel safe, grounded, and at peace — even when the world outside feels scary. 💛 Play this on the 4th of July, during thunderstorms, or any time loud sounds cause your cat stress. Leave it on in the background while you’re...